Latest Devices

  • Apple has Patented a Folding iPhone. Why This is Such a Big Deal.

    As we’ve briefly mentioned already, Apple’s foldable phone patent is big news. The patent means the company will almost certainly be working on a foldable iPhone in the near future. While it will take at least a couple of years before anything starts to hit the market, just the fact that Apple is beginning to explore this technology is enormous news. In this article, we go through some of the big things it means for the tech world at large, and mobile phones in the near future.

    Foldable Apple iPhone Continue reading
  • Why Smartphone Sales Will Decline in 2019

    This might come as a shock to some: the mobile phone market is booming, after all. But almost every expert in mobile phone manufacturing and the smartphone market believes that fewer phones are going to be sold this year.

    This is for many reasons, but the main one being that mobile phones are lasting longer and are more expensive, meaning people have less need to buy a new phone and don’t want to shell out the money to get the latest piece of tech.

    In this article, we go into depth and explore why mobile phone sales are down, and what the big players in the industry are hoping to do about it. Read on to peek behind the curtain of the occasionally-secretive mobile phone industry and learn more about what is going on in the world of smartphones!

    Mobile phone resting on a map of Eastern Europe Continue reading
  • Why Huawei’s New Phone Costs Two Thousand Pounds

    Does this sound familiar? You look at two similar products in a store, one of them costs £3, while the other one costs £1.50. You decide to pick up the more expensive one. After all, doesn’t higher price means better quality?

    This strategy of premium pricing – sometimes called prestige pricing – has been common in the smartphone industry for a long time. When Apple first announced the iPhone, it deliberately priced it at the highest end of the market to signal it was the most cutting-edge, innovative, amazing phone on the market. For the last ten years, Apple has had a monopoly on the prestige mobile phone. However, with the new foldable Mate X, Huawei’s latest smartphone to enter the market, the Chinese firm is challenging Apple’s right to be the sole premium smartphone. Read on for how Huawei is hoping to challenge the world’s biggest tech company – and why their two thousand pound phone might just be a groundbreaking shift in the market.

    Innovation written on a whiteboard Continue reading
  • New Apple iPhones to Take on Samsung?

    News feeds have been filled recently with the leaks on Apple’s 2019 upgrades to the iPhone (presumed to be called the iPhone 11). Despite the excitement, Forbes reported that “Apple does not appear to have anything to offer”, disappointing international consumers who were expecting some new features to rival Samsung’s recent release.

    An Apple factory building.

    Continue reading

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